Consumers are ready to boycott brands over their stance on Ukraine

From the environment to animal welfare to the origin and composition of products, consumers are increasingly attentive to the practices and values of companies and brands. And, according to a survey conducted by British data analysis firm GlobalData, the war in Ukraine could be added to the list of consumer demands and expectationsคำพูดจาก สล็อตเว็บตรง. Indeed, 41% of “global consumers”  say they are ready to boycott a brand if it does not take “a firm stance” on Ukraine. In the first weeks following the invasion of Ukraine by Vladimir Putin’s armed forces, some brands quickly decided to withdraw from the Russian market. This is notably the case of Amazon, Netflix, Spotify, …