According to the report, which spans 1,765 premium lifestyle consumers across six markets, a resurgence of ‘traditional’ attitudes toward luxury, including the status that it represents, the importance placed on a brand’s reputation, and expectations on service are returning. “During the pandemic, premium and luxury brands focused resources toward nurturing consumer relationships in new and innovative ways, through one-on-one interactions and other tailored retail solutions,” said Bluebell group president and CEO Ashley Micklewright. “Going forward, we see consumers continue to expect this heightened level of service excellence, which is particular to Asia.”

Likewise, following growth in 2022, interest in “natural choice” brands continue to rise including in Southea…